Day-to-day maintenance fits companies that already have accounts and need steady updates. It is not about making one viral post—it keeps public information from going stale overnight: the website changed its bio, but social still shows the old one; the event started, but pins are still last month’s.
We run scheduling, publishing, basic replies, and profile updates, and keep a ledger. It can stack with account ops or community services and is billed monthly.
For companies with existing accounts that need steady updates, website–social profile sync, or denser publishing in campaign windows.
What we do each cycle
Publish on the calendar
Execute confirmed content and retain time, channel, and link screenshots. Unconfirmed sentences are not published early; last-minute edits go into change logs for month-end comparison.
Basic engagement
Handle routine comments and common questions with confirmed messaging. Product failures, complaints, and commitment questions escalate to you—scope is not expanded live in comments or DMs.
Sync profiles
Update menus, links, pins, and bios that are outdated, and check against the current website. Changed fields go on this month’s list so next month does not revert to old lines.
When to call us
Profiles out of sync
The website changed its bio, but social and groups still show the old version; the event started while pins are still last month’s. Day-to-day maintenance aligns these public fields within the same week—not waiting for a quarterly overhaul.
Need steady updates
There is no dedicated team, but accounts cannot go quiet. We publish, reply, and keep a ledger at the confirmed frequency—solving overnight staleness, not making one viral post.
Higher frequency in campaign windows
A launch window needs denser publishing and faster replies. Days, channels, and reply scope for the bump are written into the checklist in advance; campaign-level content beyond agreed frequency is billed as a project.
What you can check at month-end
Publish ledger
Time, channel, content title, and link—checkable by month. Unsent items note reasons instead of disappearing from the ledger.
Engagement summary
High-frequency questions and a list pending your decision, separating what was answered to messaging from what needs you. Like counts are not written as delivery standards.
Profile update checklist
Bios, links, pins, and menu fields changed this month—for your review and for continuous maintenance next month.